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The Pros and Cons of Owning a Lawncare Business

 

What's good about the lawncare business?

Pros Cons
You get to work and enjoy the outdoors. You are not stuck at a desk all day. The work allows you to be active and stay in shape. You have to work outdoors. Weather is a factor in getting your work done. At certain times, you’ll get hot, cold, dirty, and sweaty.
The green industry has been growing every year, with more and more busy homeowners having less time to care for their lawns. The lawncare business is competitive, with pricing pressures from some companies.
You are in the business of helping people. It’s fun, challenging, and rewarding. Customers can sometimes be difficult to please and demanding.
You are helping to be a steward of the urban environment. You are making homes and neighborhoods more beautiful. Certain geographical areas are under pressure from extreme environmentalists and regulation.
You can enter into business without a lot of capital, starting small, and even working out of your home. You can go out of business.
Recurring revenue each year from satisfied customers brings about consistent, predictable growth. It’s not a glamorous business. Some people may equate you with the “lawn boy” down the street.
You can build equity in the business each year as it grows due to the recurring revenue.
Your biggest asset is the customer list.
Over time, the work may become monotonous, and it’s very hard, making it challenging to keep good employees.
Annual pre-payment of services from a percentage of customers provides working capital and cash flow for spring expenses. Many homeowners do have the capability of doing their own lawncare. It’s something they can do themselves.
It can be very profitable with time, and provide for your financial needs. In more northern markets, the season can be somewhat shorter.
It is fairly recession-proof. Many homeowner’s will continue to have their lawns serviced and cared for, in spite of the economy. People can let you down, and relationships sometimes can be a challenge.
You are not waiting for customers to come to you. You can go out and obtain customers through hard work and persistence.  
While consistent year-round in most areas, you do have predictable slow times to catch up on rest and family time.  
You are working with people and developing relationships. It’s usually a fun business.  
   

 

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Benefits of Owning a LawnAmerica Franchise

Pros & Cons of the Lawncare Business

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 "Since many franchise opportunity brochures imply that their opportunity will make you rich, being able to buy fancy cars, take exotic vacations, and sitting on the beach while your business just churns out cash back home, I thought I’d be more real.  I included one picture of my family taking a cruise for a family vacation, but it takes awhile to get to the place where that is possible.  There are no guarantees, in this, or any other business.  It’s hard work.  You’ll put in a lot of hours.  But the opportunity is there for LawnAmerica to provide you with great, consistent income, while building up real equity for your and your family in the long-term value of your business. “

- Brad Johnson
Founder
LawnAmerica


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