As of yesterday, we shot through the 13,000 customer mark at LawnAmerica. We are thrilled to be able to serve more homeowners and businesses with their lawn care needs than anyone in the state of Oklahoma. And now, we are helping folks in Charlotte and Asheville North Carolina, and in the Greenville/Spartanburg area in South Carolina, along with being down the road in Oklahoma City. For all of this we are very grateful!
For customers, it’s a good thing when we are large. For example, because of our size, LawnAmerica is able to obtain better pricing for our lawn care products. This allows us to use better products, such as the unique new pre-emergent Specticle, which we apply in the fall. Most small companies cannot afford to use it because of the price, but we can with our volume. We buy our fertilizer direct from the plant by the truckload, so we’re able to use a super slow-release fertilizer in our Round 2 treatment, a 36-0-5, with 70% slow-release nitrogen. This quality product spreads out the nitrogen release slowly and efficiently over 11 weeks, allowing us to then apply the unique Echelon weed-control product with our Round 3. Again, most companies cannot do these things, because they cannot afford to pay for the quality products and fertilizers that we use.
Having a lot of LawnAmerica trucks in the field also leads to better service for our customers. If one is in need of a free service call to spot-treat weeds, or a lawn problem such as turf disease, chances are your LawnAmerica guy, or gal, is fairly close in the neighborhood. So they can often be there that day to solve your problem.
Although we are large, we have not lost that personal touch either. In fact, because of our growth, quality, and company culture, we attract the best people in the business. Our front-line people are the best, averaging over 6 years in lawn care experience with us. They earn about 35% over industry averages for their great work, which leads to outstanding results on the lawns and a fanatical level of service. Think about it. Who would you want to operate on you if you needed brain surgery? A resident MD practicing family medicine, or an experienced, highly-paid brain surgeon? Not that our guys are as smart as a brain surgeon, but they are pretty darn good on lawns!
We could not grow without our happy customers, referring us to their friends and neighbors, so thank you again. Most of our growth is due to referrals, so we’ll continue working hard in order to earn that trust, becoming larger in order to serve more people, provide more opportunities for great people, and to do more good in our communities.